IRISLABS
01 / ABOUT

We build the site, the systems behind it, and the reporting that tells you it's working.

IrisLabs is a Mumbai-based product studio. We design, build and automate the systems a business runs on — storefronts, web platforms, internal tooling and AI agents.
Growth usually stalls in one of three places. Traffic arrives and the site doesn't convert it. Orders come in and everything behind them is still done by hand. The data exists and nobody can point to the decision it should drive.
They look like three problems. They're one problem: the layers of the business were built at different times, by different people, and never wired to each other.
~7 yrs
COMBINED PRODUCTION EXPERIENCE
10
SERVICES ACROSS THREE PILLARS
Mumbai
CLIENTS ACROSS THE US AND INDIA
02 / HOW WE BUILD

We build all three layers, in order.

Most studios take one layer and hand you the seams. The layers only compound when the same team wires them together.

01
Surface
What your customer meets.

Interface, storefront, page speed, the path to checkout or enquiry. Designed to convert and instrumented from the first day it's live.

02
Machine
What happens after the click.

Backend, integrations, cloud infrastructure, and the automations and AI agents that take over the recurring work your team is doing manually today.

03
Signal
What tells you it's working.

Analytics, attribution, dashboards and models, so the next round of spend is decided by evidence.

03 / PRINCIPLES

How we run an engagement

We take a small number of clients at a time and price on outcomes rather than hours.

01
Start at the number.

Every engagement opens by naming the metric the project exists to move. Scope follows from that, not from a feature list.

02
Instrument before optimising.

Nothing gets tuned until it can be measured. Guesswork is the most expensive line item in a project.

03
Ship in layers, not in one launch.

Surface goes live and starts earning while the machine behind it is built out.

04
Automate what repeats.

If your team does it weekly, it's a candidate for an agent or a workflow — that's where the compounding returns are.

05
Hand over full ownership.

Documented, deployable, in your accounts. The system runs whether or not we're still on it.

04 / THE TEAM

Two people. Both of them build.

No account layer between you and the people writing the code.

Sharva Patil
01
Sharva Patil
FOUNDER — PRODUCT & AI ENGINEERING
Full-stack developer turned data analyst turned AI engineer. Owns product strategy, technical architecture and the studio's AI practice — agent harnesses, RAG pipelines and automation workflows.
EXPERIENCE
Aug 2026 —FounderIrisLabs
Jan 2025 —FounderCrux Entertainment
2024 — 2025Data AnalystMatter-Matrix Makers
2022 — 2024Web DeveloperIndependent / freelance
SHARVA — PROFILE.SH
Viraj Asolkar
02
Viraj Asolkar
CO-FOUNDER — ENGINEERING LEAD
E-commerce and web engineer. Owns storefront architecture, front-of-site engineering and performance — headless builds, Shopify, React and Next.js.
EXPERIENCE
Jun 2026 —DeveloperBombay Blokes Digital Solutions
2025 — 2026Web Developer ExecutiveDigiMag
2024 — 2025Frontend Developer, internDigiMag
2023Frontend Developer, internGoldberries Technologies
VIRAJ — PROFILE.SH
NEXT STEP
Talk to the people who'll build it.
BOOK A DISCOVERY CALLFixed scope. Defined deliverable.
From $2,500 / ₹1,50,000.